The winter season can be a time for both car development and development
of sponsorship links, as demonstrated by the Creation Autosportif
team’s recent activities.
probably seen this image already – of Mike Jankowski and Jamie
Campbell-Walter staring intently at the right rear wheelarch of
the Creation chassis that last raced at Jarama in September.
“We haven’t got to the front yet, but
the rear is done,” says the team’s co-owner. “This
one is now fitted with the larger diameter, wider LMP1 wheels, rather
than the 675 wheels we raced on this year.”
Mike Jankowski, and Ian Bickerton, have already
explained how they needed all the support that Michelin could provide
this year, to enable them to race effectively on the smaller tyres,
but here’s half of the solution – with this chassis
obviously being prepared to run in hybrid form.
outside the very impressive offices of the team’s sponsor
Stonemartin – in Forbury Square in Reading, on Saturday morning
“We’ve been working with Stonemartin
for two years,” explains Mike Jankowski. “Today is the
company’s annual conference, and all the staff are going out
to dinner this evening. The theme of the conference is “Evolving”,
and Jamie and I will both be addressing the staff this afternoon.
“Stonemartin provides office space –
in fact much more than that – to top companies. They provide
everything that a company might need: so that’s office space
and facilities, conference facilities – basically a 5 star
“The connections with what we do as a team
are the attention to detail that we both strive for – basically
striving for excellence – and the fact that we both ‘punch
above our weight’.
“Colin Peacock’s opening speech had
the theme of ‘Survival of the Fittest’, and that’s
exactly what motorsport is. Just having Stonemartin’s name
on the car isn’t the game: it’s what value we can bring
to each other.”
Colin Peacock is the Stonemartin founder and MD,
and it’s a real asset to him to use a Creation prototype as
a focus for events such as his company’s annual conference.
“We had one of the cars on display at our
offices in the city earlier this year: the team had to break the
car down into its components to get it into the building, then build
it up again. The car becomes a real focus for the event, and the
staff can climb into it, and really get a feel for a machine like
this. Of course we take staff to the races, but having Mike and
Jamie here today means that everyone can really understand what
it’s like to be a part of a racing team like this.
also met some very interesting people through our involvement with
the team. Essentially, we’re breaking with tradition in the
way we provide office space – and the Creation team is breaking
with tradition in the way it goes racing.
“If either of us gets it wrong, it’s
very serious: we can lose a customer, but they can lose the car….”
Stonemartin is certainly innovative in the way it
inspires its staff, who have all been making DVDs recently, working
in teams. The task for each group was to record a song, and make
a video to go with it. They were all going to see the results for
the first time later on Saturday. Somehow, in the process, they
were all raising money for the Variety Club in the process.
saw them working in small groups, the task for each being to build
something to support a champagne bottle – the bigger and taller
the better. The photograph shows the winning design.
Great fun was
had by all – and inevitably, the contents were going to be
consumed on Saturday evening.
next non-racing activity will be in Monaco next month, for a motorsport
business forum, and we’re expecting more team news at that