Le Mans 2006 - Brand New, Old School
Good news for the 60,000 Brits heading to Le Mans this year is that
Radio Le Mans will once again be broadcasting live and exclusive
coverage from the world's greatest motor race.
Haymarket Publications, which has held the rights for many years,
stepped away from the service after last year's race, leaving fans
concerned for the station's future. They need not have worried.
Radio Show Limited has acquired the rights from the ACO and is keen
to point out that regular listeners will feel right at home.
Hindhaugh, speaking on behalf of Radio Le Mans explains. "The
ACO recognises the importance of Radio Le Mans to all of the fans,
not just the Brits. They were keen to ensure the continuity of the
station. To that end the core of the team, both in front and behind
the microphones, are all back on board."
It's not just the race that fans can listen to. Radio Le Mans will,
subject to French Radio Authority approval, be broadcasting at the
test day in early June. "The test day is attracting more fans
who seem to enjoy the informal atmosphere and the increased access
to the teams," said Hindhaugh. "We've never done an FM
service at the track for the testing and the bonus is that if you
can't make it down there you can still listen at home."
In recent years the fans away from the track have become just as
big a part of the station as the listeners trackside. The global
audience will principally be served by live streaming audio at www.radiolemans.com
although there are other ways to keep up with the Radio Le Mans
team. Anyone with a satellite system can tune to live race coverage
on SKY Channel 0157. Further afield, Speed TV in the US will be
using the RLM feed to give its commentators a break (Hindhaugh doesn’t
need one…). Aired overnight in the USA, the 'Insomniacs Coverage'
of the morning hours at Le Mans has become a firm favourite with
Long-time Radio Le Mans supporter Audi UK is back, along with a
new partner for the station, Aston Martin Cars. There's a new media
partner too. Dennis Publications, which numbers EVO, Auto Express,
Test Drive and Maxim among its titles, makes its Radio Le Mans debut
in 2006. dailysportscar.com will also be helping out - providing
information and some expert analysis.
"It's very gratifying to have such big names as partners for
our first year and I hope our listeners realise how important every
sponsor is," said Hindhaugh. "We are committed to securing
the future of the service: however this is a big project and quite
simply the station cannot exist without the support of the whole
sportscar community. To some people it might seem like madness to
take this on but what else could we do? Let the station disappear?
Not likely! For one thing I wouldn't know what else to do for that
week in June!"
Well done Hindhaugh, Radio Show Limited and current
sponsors. Details of sponsorship and advertising packages are available
by sending an email to email@example.com