New JEANRICHARD Livery
”You know I can’t go a season without reskinning a car!”
explains Chris McMurry – and this is the result. The Autocon
Lola in its 2007 JEANRICHARD livery.
year we’ve explored new ways to leverage our sponsorship programs,
and Autocon always proves inventive and totally committed to helping
us build the brand and drive sales,” explained Tradema of
America President and Chief Executive Officer Ronald Jackson. “This
coming year’s effort takes advantage of what’s worked
best, and mixes in some new twists.”
JEANRICHARD steps up as the team’s primary sponsor –
and the whole feel and look of the independent team will incorporate
the new livery.
the brand to a team in a comprehensive way will help make a connection
between the brand and the fans who tend to follow their favorite
cars and drivers,” said Team Owner and Driver Michael Lewis.
“I can’t think of a better time (with the arrival of
more big name teams to the series) than this coming year to become
a visual fixture and fan favorite in the series.”
has also been the official timekeeper of the American Le Mans Series
for the last three years, and it’s very encouraging to see
this sponsor stepping up its investment in sportscar racing.
way to be involved is as an official series partner, and as the
lead sponsor for a team,” explains Ronald Jackson. “The
combination provides national exposure through the vast media assets
of the series, and connectivity with the emotions of the fans through
the car and drivers.”
that an announcement about JEANRICHARD’s series involvement
is due soon.
McMurry may be in favour of a fresh look – but for once, his
racing helmet will stay the same. It will be the JEANRICHARD ‘look’
that first appeared at Sebring this year.
I have talked about tweaking the design a little, just to keep the
streak of new helmet designs alive,” comments Chris McMurry.
“But, we’ve also said to ourselves, ‘why mess
with a good thing?’ After all, we led our first ALMS race
ever as a team with that helmet, and managed a couple of podium
finishes against the stiffest prototype competition in the world.”
The team is
working hard to have two Lolas racing in 2007, but will probably
arrive at the Sebring test in late January with one car.
for more details of the sponsor and the team.