Autocon’s New JEANRICHARD Livery
”You know I can’t go a season without reskinning a car!” explains Chris McMurry – and this is the result. The Autocon Lola in its 2007 JEANRICHARD livery.

“Every year we’ve explored new ways to leverage our sponsorship programs, and Autocon always proves inventive and totally committed to helping us build the brand and drive sales,” explained Tradema of America President and Chief Executive Officer Ronald Jackson. “This coming year’s effort takes advantage of what’s worked best, and mixes in some new twists.”

So JEANRICHARD steps up as the team’s primary sponsor – and the whole feel and look of the independent team will incorporate the new livery.

“Applying the brand to a team in a comprehensive way will help make a connection between the brand and the fans who tend to follow their favorite cars and drivers,” said Team Owner and Driver Michael Lewis. “I can’t think of a better time (with the arrival of more big name teams to the series) than this coming year to become a visual fixture and fan favorite in the series.”

JEANRICHARD has also been the official timekeeper of the American Le Mans Series for the last three years, and it’s very encouraging to see this sponsor stepping up its investment in sportscar racing.

“The best way to be involved is as an official series partner, and as the lead sponsor for a team,” explains Ronald Jackson. “The combination provides national exposure through the vast media assets of the series, and connectivity with the emotions of the fans through the car and drivers.”

Jackson indicates that an announcement about JEANRICHARD’s series involvement is due soon.

Chris McMurry may be in favour of a fresh look – but for once, his racing helmet will stay the same. It will be the JEANRICHARD ‘look’ that first appeared at Sebring this year.

“Ron and I have talked about tweaking the design a little, just to keep the streak of new helmet designs alive,” comments Chris McMurry. “But, we’ve also said to ourselves, ‘why mess with a good thing?’ After all, we led our first ALMS race ever as a team with that helmet, and managed a couple of podium finishes against the stiffest prototype competition in the world.”

The team is working hard to have two Lolas racing in 2007, but will probably arrive at the Sebring test in late January with one car.

www.jeanrichard.com and www.autoconmotorsports.com for more details of the sponsor and the team.

 

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