JEANRICHARD Watches, the official timekeeper and watch of the American Le Mans Series, will be sponsoring the Autocon LMP1 team this year.“We’re really looking forward to this year’s program,” said Ronald Jackson (President and Chief Executive), “because what we’re doing is more than run-of-the-mill logos on race cars. What we’ve come up with will deliver added value to our clients, and help retailers grow their businesses.”

The promotion is called “Watch, See, Win,” and anyone who buys a JEANRICHARD timepiece during the promotional period in the U.S., at an authorized retailer, receives two free tickets to a 2006 American Le Mans Series race of their choosing and a one-year subscription to bi-monthly magazine Auto Aficionado (

All purchasers will then be entered into a grand prize drawing that will occur just after the last race. The grand prize winners will receive a three-day, two night (accommodations at Chateau Elan Winery & Resort) trip for two to Atlanta for a one-day racing experience at the Panoz Racing School, and a replica helmet of that worn by Autocon driver Chris McMurry during the 2006 American Le Mans Series season.

Chris McMurry’s helmet features JEANRICHARD’s in-house manufactured watch movement known as the JR1000, which is the heart of the timepieces produced by the factory in La Chaux-de-Fonds, Switzerland. The helmet painting is being produced by hand by the world’s leading motorsports graphic design firm Troy Lee Designs. The gift helmet is one of six such items in existence.

Additionally, one lucky retailer will be selected, based on each retailer’s JEANRICHARD timepiece sales during the promotional period, to join the winning customer on the trip and driving school experience, as well as in receiving a replica helmet.

“Sebring will be a big moment for us. We’ll roll out this program, Chris will publicly debut the Troy Lee helmet design, and our 2006 edition of the Sebring watch will be unveiled,” added Jackson. “And, we’ll be featured on the Autocon Lola EX257 LMP1 class entry, which should run upfront throughout this historic endurance racing event.”

The promotion begins at Sebring next month. And Guy Cosmo has announced that it is sponsoring B-K Motorsport’s Guy Cosmo this year.

“For our initial foray into motorsports sponsorship we are particularly pleased to be associated with Guy Cosmo, whom we have known and admired as a driver for a decade,” said Keith Ori, CEO of “He is a unique and accomplished individual who is tenacious enough to make it as a pro driver and sophisticated enough to be an excellent representative for our company.””Professional sports car racing is a cutting edge technology business, and we feel that the American Le Mans Series in general will be a fantastic showcase for our company. The ALMS is one of the most technologically sophisticated racing series on the planet and demographically it is a good fit for our tech-savvy customer base.”

Guy Cosmo is pictured on the LMP2 podium at Petit Le Mans, with James Bach and EF-R to his right and left.

The sponsor’s business involves recycling cell phones, and at the company’s website at fans and consumers can receive payment to recycle their old cell phones (and Apple iPods), with SellyourCell donating a portion of its profit on each unit to Guy Cosmo’s racing efforts.

Cosmo won the American Le Mans Series Rookie of the Year award last year, driving the B-K Motorsports Courage Mazda.

Patrick Dempsey – Sebring Grand Marshal
dailysportscar.comThe star of ABC’s top-rated television show Grey’s Anatomy, will serve as the Grand Marshal of the 54th running of the Mobil 1 Twelve Hours of Sebring next month.

“It is a tremendous honor to be the Grand Marshal at Sebring,” acknowledged Dempsey. “I feel like I’m a kid in the candy store, and I am going to enjoy every minute of it.”

Patrick Dempsey is a car enthusiast and a racer: he’ll be competing in the Panoz Series race on March 17 at Sebring, the day before the 12 Hours.

Last year he competed in the Baja 1000 with Boris Said and Oriol Servia and had an impressive third-place finish in the Panoz GT race at Road Atlanta.

“I enjoy the camaraderie among the racers and the passion of the fans,” admitted Dempsey, who last month received a 1969 Mercedes as a 40th birthday gift from wife Jillian. “I have always been a race fan and to have the opportunities I have today is very rewarding.”

He was People Magazine’s runner-up for the “Sexiest Man of the Year” title last year and follows in the footsteps of the likes of Paul Newman, Gene Hackman, Craig T. Nelson, James Brolin, Steve McQueen, David Carradine, Lorenzo Lamas and Dick Smothers – all of whom have raced at Sebring over the years.

This is Patrick's (road-going) Panoz Esperante... which featured on dsc late last year.


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