Official Brake Fluid Of The ALMS
With the release of the news that Prospeed GS610 Maximum Performance Brake Fluid - a revolutionary new product from Prospeed Motorsport, LLC - has been named the official brake fluid of the ALMS, we can also welcome Bob Dickinson to sportscar racing: the press release was issued by Bob, the new Vice President of Media & Communications, at the ALMS.

dailysportscar.comThe Prospeed GS610 news was announced at the Performance Racing Industry (PRI) trade show in Indianapolis this week. Alan Lis will ‘pop up’ with any more sportscar news from PRI in due course.

Prospeed GS610 was created specifically to exceed the performance needs of all racing applications, including carbon brakes, while the performance characteristics of GS610 also make it a desirable choice for amateur racers as well as owners of sports cars and high-performance cars. Its development required more than three years of extensive research and testing, including usage by a Formula One racing team in competition

"This is the first of what will be a series of announcements of new corporate marketing partners for the American Le Mans Series," said Scott Atherton, President and CEO of the ALMS. "Some of the most exciting action in sports car racing is seen when drivers try to 'out-brake' each other in passing zones on race tracks, so the participation of a high-performance brake fluid in our series is a perfect fit. It is well documented that endurance sports car racing is the ultimate test of man and machine. The fact that GS610 is joining the American Le Mans Series places this product into a category that is unmatched by its competition. We enthusiastically welcome Prospeed GS610 and look forward to a long and mutually beneficial relationship."

"This is one of several marketing partnerships that will highlight this new maximum performance brake fluid for racers and automotive enthusiasts alike,” commented Michael G. Wachholz, Principal of Prospeed. “It is an incredible opportunity that serves as an early step to becoming a major participant in motorsports. We are looking forward to our new relationship with the American Le Mans Series and becoming an integral part of the series for years to come."

As part of a $730,000.00 multi-year marketing agreement, Prospeed Motorsport LLC., and Prospeed GS610 Maximum Performance Brake Fluid will sponsor contingency awards, as well as other promotional events at all American Le Mans Series races. In addition, Prospeed GS610 will highlight its relationship with the ALMS in its international marketing and advertising campaigns.

"Let's start out by saying most of what you have read about brake fluid is simply crap," says the opening page on the website...


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