RACER Readers & The ALMS
The results of a survey by RACER magazine reveals the American
Le Mans Series to be a surprising favorite of American motorsports
fans. The majority surveyed reveal they spend a considerable amount
of time each week watching motorsports programming. Take note, ESPN!
Open wheel racing was
noted as the most-watched form of motorsport on television, ahead
of NASCAR. This stat. must have a few heads spinning at Nextel Cup
headquarters. The ALMS was also noted as a popular additional choice.
The most revealing feature of the survey is the growing popularity
of the American Le Mans Series. The ALMS received the highest scores
over all other forms of motorsport in North America when respondents
were asked " What type of racing do you like?"
editor-in-chief Laurence Foster said, “I’m excited by
the scale and enthusiasm of the response from RACER’s
readers. We’ll be studying the results of the survey in the
weeks ahead. The high rating for series like the ALMS certainly
reinforces my opinion that RACER’s readers are enthusiastic
for all types of racing.”
is wonderful news for us and testifies to the continued growth of
the American Le Mans Series," said Scott Atherton, President
and CEO of the ALMS. "RACER has always been a publication
designed to appeal to a higher demographic of racing enthusiast
and that description also perfectly applies to fans of the ALMS.
It is very gratifying to learn that the readers of RACER
like what we are doing and put us ahead of the many other forms
of racing included in the magazine. The management of RACER
has assured us that the voices of the readers have been heard and
that the magazine will respond accordingly."
Let's hope that
North American sponsors of motorsport receive notice of the ALMS'
popularity amongst racing's television viewers. Shifting of sponsors'
financial backing to ALMS privateers and manufacturers would likely
return more bang for the sponsors' buck, especially in comparison
to the over-saturated world of roundy-rounders.