ALMS / Sebring Sponsorship News
JeanRichard Watches – Extended Mobil 1 Sponsorship –
JeanRichard watches has joined the American Le Mans Series in a
new sponsorship and awards program that will begin at Sebring next
will present watches valued at $3,950 to the winning drivers in
all four classes of the American Le Mans Series at Sebring, with
the program to be repeated at Chevy Presents Petit Le Mans in September.
will also present watches to the championship drivers and team owners
for the 2004 American Le Mans Series season, with the presentations
to be made at the series awards banquet.
JeanRichard is also designated
as the Official Watch and Timing Sponsor of the American Le Mans
Series, which includes sponsorship of the American Le Mans Series
Radio Web. There will be a JeanRichard logoed clock at the start
/ finish line for all American Le Mans Series races to track the
elapsed time during the event.
welcome the participation of JeanRichard in the American Le Mans
Series," said Scott Atherton, President and CEO of the ALMS.
"The upscale demographics of our audience are a perfect fit
with JeanRichard's clientele. We look forward to a long and mutually-beneficial
ExxonMobil and Sebring International Raceway have just announced
an extension of Mobil 1's title sponsorship of the Mobil 1 Twelve
Hours of Sebring, through 2006.
is extremely proud to continue the association of Mobil 1 with one
of the country's top sports car facilities and one of the most challenging
races in all of motorsports," said Pat DiDomenicis, motorsports
manager - Americas, ExxonMobil Lubricants & Specialties.
"As the world's
leading synthetic motor oil, Mobil 1 is known for providing superior
protection and performance for all cars, including sports cars that
operate under the extreme driving conditions of the Twelve Hours
"The extension of the Mobil 1 title sponsorship reflects their
continued confidence in Sebring and the American Le Mans Series
as a world-class marketing opportunity," said President Tres
The ALMS will introduce fan forums at all rounds of the series in
2004, beginning at Sebring next week.
The American Le Mans
Series "FANatic Forum" will makes its debut at 3 p.m.
(Eastern) on Friday, March 19, and will be held at Sebring's "Spring
Brake Party Zone," located in the track's midway.
forum will give fans of the series the opportunity to ask questions
of series personalities in a casual setting. Guests will be seated
on a stage and will take questions from the gathered audience. John
Hindhaugh will serve as moderator.
Guests for the
inaugural FANatic Forum include Johnny O'Connell, Danny Sullivan
and Amanda Stretton.
Also on the forum panel
will be Alex Job and Champion’s Technical Director Brad Kettler.
forum is free to Sebring ticket holders and is part of a full afternoon
and evening of fan activity on the day before the running of the
Mobil 1 Twelve Hours of Sebring. The FANatic Open House Autograph
session, featuring all drivers who will compete in the event, will
be held from 1-2 p.m. in the raceway paddock.
Following the forum,
drivers from several ALMS teams will join the popular Hawaiian Tropic
models for beach volleyball competition in the Spring Brake Zone
at 4 p.m., and ALMS driver Jason Workman from the American Spirit
Racing team will conduct a "chalk talk" session for fans
at 4:30 p.m.
The Lori Wyatt Band will
provide live entertainment in the Spring Brake Zone at 5 p.m. and
10 p.m., while The Xquizit DJ X Show will entertain at 7 pm.