ALMS Live In Europe On Motors TV
Our forum readers picked up on this a little while ago, but here’s the confirmation: starting with the Mobil1 12 Hours of Sebring, all the 2004 ALMS races will be presented live in Europe, on MotorsTV.

dailysportscar.comMotorsTV, which is available throughout Europe to both satellite and digital cable viewers, in both English and French, and is not surprisingly one of the fastest-growing channels in Europe, will feature live coverage of all nine rounds of the American Le Mans Series (ALMS).

“This is a tremendous milestone for the American Le Mans Series,” said Scott Atherton, President and CEO of the ALMS. “The roots of the ALMS are in Europe with the 24 Hours of Le Mans, and many of our participating teams, manufacturers and sponsors are based there and can now watch the races live as they happen in North America.

“Equally important is that that fans of our series in Europe will have the benefit of live coverage instead of tape delay as it has been in the past,” he said. “This new MotorsTV arrangement for Europe, coupled with the already-outstanding television coverage for the series in North America, vastly improves what was already the best television package for any sports car racing series in history.”

“The American Le Mans Series is a wonderful championship, and an extraordinary addition to our program line-up,” said Frederic Viger, MotorsTV Head of Programming. “It's endurance racing at the highest level, with mythic tracks and official involvement from the biggest manufacturers. The series has proved to be more and more successful over the years and we hope we'll be part of their future success for a long time. America and Le Mans are both dream-words for motorsports enthusiasts, and the dream will now be over 40 hours live on MotorsTV.”

As part of the arrangement between MotorsTV and the American Le Mans Series, websites MotorsTV.Com and AmericanLeMans.Com will be linked in order to provide more information and entertainment value to respective audiences, and the ALMS and MotorsTV are in the process of exploring other synergies, including programming and promotional opportunities.

The arrangement begins very soon, with Sebring: MotorsTV will have 11 hours of live coverage from Sebring, beginning at 15.00. After another motorsport feature at 18.00, coverage of the 12 Hours resumes at 20.00, through to the chequered flag, plus post race coverage.

MotorsTV aims to appeal to the widest number of viewers by offering magazines and documentaries while also catering for a niche audience otherwise deprived of information on their favorite sports, including shows on Australian V8 Supercars, AMA Superbike, World Superbike, Formula One and others.

MotorsTV is available on digital cable in many European countries, including the United Kingdom, France, Germany, Holland, Turkey, Monaco, Belarus, Bulgaria, Latvia, Estonia, Portugal and Rumania.

For European teams thinking of entering the ALMS, suddenly the world must seem a better place this morning… while for those of us not at every race we have Hindhaugh, Bradley, Martyn, Tyler, live timing and live TV... perfect!


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