Chevrolet’s Multi-Year PLM Sponsorship
Road Atlanta and the ALMS announced yesterday that Chevrolet has signed a multi-year agreement to become the title sponsor of the Petit Le Mans event.

“Chevy presents Petit Le Mans” takes place on September 25.

Chevrolet’s sponsorship of Road Atlanta will be visible to ALMS fans through signage, interactive display properties, Pace Cars and safety vehicles as well as significant consumer promotions in the Atlanta market through the Atlanta-area Chevy Dealers.

“Chevrolet’s sponsorship of Road Atlanta is a logical extension of our motorsports marketing strategy and will provide an opportunity for the Atlanta-area Chevy Dealers to better leverage Corvette Racing’s on-track success towards the sale of new Chevrolet cars and trucks,” said Gary Claudio, group marketing manager for GM Racing. “Chevrolet and GM Racing look to build mutually beneficial relationships with world class events and facilities that allow us and the Chevy dealers to provide unique and exciting experiences for Chevy owners and our target customers. Based on the past success of this relationship, we are confident that Road Atlanta will continue to deliver positive results for Chevrolet.”

“Chevy presents Petit Le Mans occupies a special place on the international motorsports calendar,” said Mike Swaine, president and general manager of the track, “and with the support of Chevrolet and the Atlanta-area Chevy Dealers, the event will only become more important and exciting for the ALMS and our fans.”

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