And The Bucknum Pilbeam (Livery)
What a busy day this has turned out to be: here’s
the third new look for Sebring, the Bucknum Racing Pilbeam livery.
The team has
already recognised the lead taken by Jan Lammers’ team, as
Jeff Bucknum explains.
"At Le Mans last year we decided our 2004 sponsorship efforts
would borrow from their playbook, by seeking a multitude of small
sponsors rather than one or two large sponsors. When it became time
to seriously think about the look of our car, we thought we should
be original and develop a play of our own.
and its chief designer David Borkowski was tasked with creating
about 150 "spaces" for sponsors into a contemporary, sleek
scheme that would play well on t.v. and excite the fans.
from the obvious logistical challenges of implementing a 'checkerboard'
design, our goal from the beginning was to put a new spin on the
familiar Lammers Racing livery," said Borkowski. "Team
Bucknum is fantastic to work with in that they allowed us the creative
license to ensure that vision would become a reality. We eagerly
await the car's first appearance on track."
to the logos of its many sponsors scattered about the car, each
race Team Bucknum will feature the logo of a single sponsor prominently
on the nose of the car.
to give the firms that invested more heavily in our program something
extra, something different,” continued Jeff Bucknum. “We
really haven't sold our program this way, so it will be a nice surprise
for our partners and should produce some excellent and memorable
photographic opportunities for each of the companies."