SEMA and Roger
GA Addresses The Future
© Janos Wimpffen
This
was my first time at the SEMA show, the Specialty Equipment Manufacturers
Association annual trade meet in Las Vegas. It is by far the largest
automotive related show imaginable. There are over 12,000 booths,
15,000 exhibitors, and 125,000 attendees spread out over three huge
buildings plus several smaller buildings, numerous outdoor pavilions
and tents. There is also a completely separate after-market show
that I never even went near. It is impossible to absorb even a fraction
of the proceedings.
One entire hall
consists of nothing but wheels, another is given over to speed and
performance equipment, with separate sections for hot rods, tooling,
and restoration. Another building is about mobile electronics, etc.
etc. A subtitle for the show could be, the “World Center of
Chrome and Cleavage” as so much of the industry is focused
on the drifter, hip-hop, rap, gold chain, bling, thumper speakers,
strobe beam crowd.

Anyone involved in the automotive industry has a
presence at SEMA. While ALMS did not have a booth, they were part
of a long line of media presentations—most being very brief.
Grand-Am did have a permanent booth with a Howard-Boss team Crawford-Pontiac
on display. I had a chance to speak at length with Roger Edmondson,
who presented some advance notice of the plans for the evolution
of the DP formula.
“The
end of 2007 will mark the completion of five years for the Daytona
Prototypes and this means the original licences granted to the constructors
will be up for renewal,” said the Grand-Am president. “September
1, 2007 will mark the deadline for these renewals and the constructors
will have several choices. They can simply ask for approval for
renewing the current design with changes as needed. They can also
opt for selling their licence to other entities, as long as the
buyers are approved by GARRA.”
“There is also a third, entirely new option.
An engine supplier (e.g., GM, Porsche, Ford, Toyota) can submit
a plan for a unique body style. That design will be uniquely linked
to a specific chassis builder. For example, Porsche could make an
arrangement with Riley to build a unique Daytona Prototype model.
It would have its own designation. Let’s say while the “open”
or “standard” Riley might be called the “Mk XII”,
this specific Porsche & Riley combination will have its own
model designation, let’s say the “999.” That new
chassis-engine combination model will then be available to any prospective
team. Of course any such proposals would need to be approved by
Grand-Am.”
“The purpose of this new approach is to alleviate
some shortcomings of the original DP idea. Then it was thought that
the personality of the engine suppliers would be revealed through
the use of production like light assemblies and mirrors. However,
that has had a minimal practical effect. Thus, by allowing engine
and chassis builders to work together we hope to garner greater
manufacturer support. It is also expected to provide a new lease
on life to the “second tier” chassis constructors such
as Doran and Fabcar.”
As GA official
Adam Saal put it, “If I were Kevin Doran, I’d be on
the phone to all Detroit and overseas manufacturers about this.”

Teams will still
have the opportunity to field an “off-the-shelf” Riley,
Crawford or other car into which they can put the engine of their
choice. However if they purchase a new, unique chassis-engine model
then they are committed to that combination for as long as they
have the car. They could conceivably sell a car and purchase a different
unique engine-chassis model, but their team points would start over
at zero in such a case.
Perhaps there's
more news coming early next week, at the Daytona test days, regarding
the current two / three marque racing that has come about?

The GT rules will remain largely intact but Edmondson
expects the two classes to run separate races at about 1/2 of the
meetings by the 2008 season. The traditional two-class format will
be kept in place at the longer and / or more established races.
The Rolex series will also increasingly separate itself from the
GA Cup races, sharing only a few dates on the calendar.
In response to the question of developing a spectator
base, he emphasized that they are focusing on working with promoters
who can deliver a consistent increase and distancing themselves
from those that cannot. This led to a discussion about comparing
and contrasting the two American sports car series. Edmondson fully
recognizes that the two are in competition, “but we are not
just competing with each other, we are competing with other series
and with sports and entertainment outside of racing. Both series
have something to offer to that pool of fans interested in sports
car racing. ALMS has the speed and technology. We have the close
racing. We also hope to capitalize on some recognizable names and
build upon that.”
It was with this discussion that Roger Edmondson,
with a decided gleam in his eye, launched into one of the most exciting
proposals yet heard in American sports car racing this decade. “I
don’t speak to Scott [Atherton] directly, but we have had
contact through intermediaries. Understandably, both of us are careful
about saying good things about the other side—we get sensitive
that the media or the public might think that someone blinked. But
why not go with our strengths? So here’s an idea, and if people
think that Edmondson has blinked, well that’s ok”
“Now let’s be clear, I’m not proposing
a merger—that would be impossible, or anything even remotely
close, but how about running together? It could work something like
this, we have two doubleheaders per season, one in the east and
one in the west. One would be held at a Grand-Am track, the other
at an ALMS venue. One would have the Grand-Am on Saturday, the other
on the Sunday. We could alternate the sites from year-to-year. Alternatively,
we could hold a third doubleheader on a “neutral” site.
Those who know Roger know that he is devoutly religious
and using that analogy he said, “I’m a Baptist and I
believe in that, but the Methodists have their own way of doing
things, so why not let them shine. Fans could enjoy the two series
for what each does best. This would surely be for the benefit of
both series, let alone for sports car fans in general.”
Although there was much more to this discussion,
hopefully this has hit the high points. Edmondson concluded with
an important point, “I think that there is a broad misconception
in the media, among fans, and even among some teams that if one
or the other series would just go away then sports car racing would
somehow grow. I believe that Scott and I both understand that this
is not the case and that there is more to be gained by accepting
that we are different.”
Some editorial comments about the proposal—in
addition to seconding the idea:
Edmondson’s geographical notion is laudable
but perhaps a bit difficult as both series have most of their strong
venues clustered in the east. However, that needn’t be a problem.
Every ALMS team would relish the opportunity to race at Watkins
Glen while every GA squad would love to run at Road Atlanta or Mosport.
Perhaps a simple way to get this off the ground would be to set
a joint date at a neutral site. Mid-Ohio would be a natural, as
both series have proven popular there. I’ll offer to flip
the coin to see who goes on Sunday or Saturday.
|